Strategic Planning Is Good for Business and Good for WBO
Most business owners recognize the importance of strategic planning. It provides a sense of direction and outlines measurable goals along with time frames. It’s useful not just for short-term decisions but helps owners focus on the long-term goals of their companies.
Strategic planning is not just for companies. It’s an essential tool for all organizations, even membership organizations like WBO. I’m excited to report that our board has embarked on a strategic planning initiative. We want to make sure that we are doing activities that will help us to achieve our mission, and that we’re meeting the needs of our members.
Some of my favorite quotes about strategic planning exemplify the type of analysis we’ll be conducting. They are:
“You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time.” We’re going to be looking at who our members are, who we want to attract, and make sure that we’re positioned to attract and retain like-minded members with similar goals. At the same time, we recognize that we can’t be all things to all people.
“The essence of strategy is choosing what not to do.” We’re going to take a hard look at our meetings and activities and see what works and what doesn’t.
“However beautiful the strategy, you should occasionally look at the results.” Once we conduct our strategic planning and start to implement our plans, we need to make sure that our actions accomplish our intended results.
A big thank you to Julia Pitkin-Shantz, our treasurer, for leading our strategic planning effort. If you are interested in serving on our strategic planning committee, please email Julia at firstname.lastname@example.org
I’ll close with one last quote:
“The reason most people never reach their goals is that they don’t define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.”
I’m looking forward to embarking on this new strategic planning initiative, and I know that WBO will be stronger as a result of our efforts.
By Jamie Kent Hamelburg, WBO President and attorney with Press, Dozier & Hamelburg